Six Tips For Creating Media Soundbites

If you’ve ever been through a formal media training program, you may have been told to have some soundbites prepared whenever you do an interview.  Soundbites are simply short, pre-memorized and colorful or descriptive sentences that you’ll want to use during an...

3 Tips for Getting on Good Morning America

When I’m meeting with a new client or fielding questions at one of my speeches, I always get asked about national television. Perhaps it’s CNN.  Maybe it’s NBC’s Today Show or Good Morning America.  It could even be CNBC.  Regardless, the question always comes up: how...

Back to Basics: A Class in Media 101

Call after call this week, all with the same premise from the prospective clients: “I want to promote my book/product in the media. It’s the best book out there on the topic. No other product has ever done this before.” Wake up people! It is not the job of the media...

Content is the Whole Kingdom

The Philadelphia Inquirer, Houston Chronicle and abcnews.com are just a few of the impressive media outlets in which one client found herself featured this week. So how did we do it? How did we secure these high-level media placements that all clients want to achieve?...

Spirit Airlines Brilliant Publicity Strategy

Say what you will about Spirit Airlines: Some people love the low-cost carrier for its a la carte pricing, while others accuse the airline of nickel-and-diming passengers with exorbitant fees – charging for checked bags, carry-on items, fees to speak to a customer...

Silly Ideas Lead to Big Time National Media Coverage

Picture this: I’m walking through Walmart the other day with my daughter, and I overhear a mom say to her child, “Money doesn’t grow on trees.” And then it hit me: my next media pitch had just been born! As most people know, I’ve been working with Steve Siebold for...