Hurricane Irma Brings a Storm of Media Opportunities

Hurricane Irma brought death, destruction and devastation to the Caribbean and Florida. While most other PR firms and publicists headed for higher ground and shelter, we were working closely with the local and national media, making sure one of our clients whose...

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How I Booked My Client on HLN Weekend Express

Another Memorial Day Weekend has come and gone. It is always a special holiday weekend for me as I remember some of my own friends who served in the military and paid the ultimate price for the freedom we enjoy today.  It was also a special weekend because I booked...

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Six Tips For Creating Media Soundbites

If you’ve ever been through a formal media training program, you may have been told to have some soundbites prepared whenever you do an interview.  Soundbites are simply short, pre-memorized and colorful or descriptive sentences that you’ll want to use during an...

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3 Tips for Getting on Good Morning America

When I’m meeting with a new client or fielding questions at one of my speeches, I always get asked about national television. Perhaps it’s CNN.  Maybe it’s NBC’s Today Show or Good Morning America.  It could even be CNBC.  Regardless, the question always comes up: how...

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Back to Basics: A Class in Media 101

Call after call this week, all with the same premise from the prospective clients: “I want to promote my book/product in the media. It’s the best book out there on the topic. No other product has ever done this before.” Wake up people! It is not the job of the media...

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Content is the Whole Kingdom

The Philadelphia Inquirer, Houston Chronicle and abcnews.com are just a few of the impressive media outlets in which one client found herself featured this week. So how did we do it? How did we secure these high-level media placements that all clients want to achieve?...

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Spirit Airlines Brilliant Publicity Strategy

Say what you will about Spirit Airlines: Some people love the low-cost carrier for its a la carte pricing, while others accuse the airline of nickel-and-diming passengers with exorbitant fees – charging for checked bags, carry-on items, fees to speak to a customer...

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Silly Ideas Lead to Big Time National Media Coverage

Picture this: I’m walking through Walmart the other day with my daughter, and I overhear a mom say to her child, “Money doesn’t grow on trees.” And then it hit me: my next media pitch had just been born! As most people know, I’ve been working with Steve Siebold for...

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My Interview with the Million Dollar Speakers Club

I had the privilege of being interviewed by Steve Siebold today at the Million Dollar Speakers Club to discuss publicity and working with the media. What a great group and they asked some amazing questions. Here are some highlights from the Q&A that everyone can...

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Grand Slam

It was a very successful week: four national TV interviews in less than seven days. But if there is one thing I always tell people to remember about national TV, it’s that it’s obviously very competitive and can be a challenge to break into this platform. Beyond that,...

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Justin Bieber Can Easily Save His Image

Justin Bieber is good at making headlines – but too often, not because of a new hit single or some good deed he’s done in the community. He should be known as the 19-year-old pop sensation whose good looks and talented vocals have captivated a nation of young girls....

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Three Days, Three National TV Segments

National TV placements are what every client wants. And as a publicist, national TV segments are exactly what I love bringing to my clients. A huge audience is watching, and it’s perhaps the biggest implied endorsement someone can get. In terms of visibility and...

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